Investigating the infotainment features

As a luxury vehicle brand, the company anticipates that future target customers (Millennials) of Acura will have specific needs and pain points in comparison to Gen X drivers and front passengers in the late 2020s. In order to establish clear personas and use cases, I led the team through the planning, internal research, customer interview phases, as well as the early design phase, by incorporating a User-Centered Design process and promoting “design thinking” within the company, Honda R&D’s LA Styling Division. The process we used is shown below, but please note that actual results and directions are redacted.